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Kick Starting your Business with Digital Marketing

If you are in the process of starting your Australian business, your marketing strategy should already be in place, with digital marketing as one of its core elements. Although tradies and similar workers might not be familiar with digital marketing, it is an essential medium for any business that wants to expand outside their immediate local area. Listed below are a few core features of any digital marketing campaign that can be applied to virtually any niche or sector.

Although the functions listed below can be actioned independently, the best and most cost-effective results are achieved by engaging the services of a professional team such as First Page marketing agency.

  • Onsite Content – This is, perhaps, the single most important element in any digital marketing initiative. The information on your website must, of course, be relevant to your area of work but also contain keywords and phrases that people often use when searching online for the services/products you offer. For example, if you have a plumbing business in Sydney, one of the keywords could be ‘Sydney plumber’ or variations of that phrase. The effects of such keyword placement can be further enhanced by going local, meaning including specific locations in the key phrase, e.g. – “North Sydney plumber.’ Your marketing agency will be able to expand further on the benefits of relevant content and how it can help get your site found by your target client base.
  • Social Media Marketing – Social media has made massive inroads into the world of marketing, not just in Australia but across the world. Promoting your own business is easy on apps such as Facebook, simply set up a business page, share it with friends and encourage them to share it. Hey presto, instant exposure for your company. However, this approach is unlikely to result in mass exposure for your organisation which can only be achieved with a solid social media strategy implemented by professionals.
  • Link Building – Link building is an effective way to gain authority for your website, but generally can’t be done without professional assistance. It is a time-consuming process and requires a high level of SEO (Search Engine Optimisation) expertise to achieve tangible results.
  • Paid Advertising – Paid advertising or PPC (Pay per Click) is a good strategy for larger start-ups with available capital. This form of digital marketing is generally included as part of a wider marketing campaign carried out by agencies on behalf of clients. It can bring an excellent ROI if implemented well by an experienced digital marketing specialist.

The above functions are just a few examples of the many ways that digital marketing can increase online exposure for start-ups and help a company grow. Although it is possible to carry out some digital marketing functions as an individual with minimal experience, the best long-term results will always be achieved by an experienced marketing agency. They will assess your long-term objectives, consider your marketing budget and make bespoke marketing recommendations.

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