When you are taking the time to determine what your e-commerce store will look like and which features you will want to include, you should know what you want out of your design and how it is going to end up converting visitors to paying customers. If users find a problem with your e-commerce store, you are likely to find that they leave your page without taking an action—taking both your time and money as a business owner.
Here are four ways you can make sure you have some quality design implemented for your e-commerce store.
1. Have a simple design
Before you begin to build your site, then you will need to think about which features you need and how you can streamline things as much as possible. The more you have on your e-commerce store pages, the more likely your customer is going to get distracted and avoid making a purchase. Your design should be simple enough to guide your customers through the purchasing process, but offer enough information that they know what’s going on.
2. Go over your branding
Branding is essential to determining not only how your store looks, but the entire experience your customers have with the site and your company in general. This comes down to the colors you choose, the typography you have, and your mission as a company. It’s much easier to make these decisions early on in your company rather than later, which is why you should take some time to decide on these things before you go ahead and start building your e-commerce store.
3. Make checkout simple
Checkout is where you are most likely to lose customers when it comes to your business since surrounding some of their hard-earned money can be difficult. This is why you might want to design your page with a method like headless commerce, which allows you to separate the frontend and backends of your site. You will also want to include a guest checkout option so those who do not want to sign up for emails or additional information from your store can choose to pay without having to give more information than they want to.
4. Provide confirmation
Once your customers have completed processes, you will need to let them know that they will be receiving their items at a certain time. This can help you to gain trust with your new customers and also encourage them to come back in the future. You might also want to send an email so they can track their purchase and be aware of the timeline for them to receive items. Customer support options can also encourage them to trust your new business, as well.
The design of your e-commerce store can be a determining factor in whether or not your business will do well in the future. By planning it out in advance and making sure it is simple, you are going a long way toward making it a success.