Small Business Tracks – Building a Better Business Presence

There is a song that sings, “Life is like a mountain railroad …” offering instruction and encouragement along life’s journey. In many ways, running a small business can be like a mountain railroad.

And just as the transcontinental railroad system provided new ways to connectivity, community, and commerce – so the Internet forges new paths and extended reach today.

Still, as a small business owner, you should consider small steps of improvement as you trek along these tracks of websites, mobile apps, and social media networks. Instead of complete overhauls or starting over from scratch, smaller tasks – taken one at a time – can lead to big results.

Remember walking along a train track as a kid? Those “sleepers” – the wood planks across the bottom of the tracks – motivated small steps. It was testing to even the most patient traveler, looking into the horizon towards their goal. Still, the small steps added up – allowing us to reach our goal without tripping.

These small steps, what we call “Small Biz Tracks”, can be as simple as creating a call-to-action form on your site or building a Google Plus profile, or as complex as building a mobile app or a series landing pages to create revenue.

We take your complete web presence into view using four tracks:

• Website – Your company website design and content and the code and data behind it.
• Mobile – Your presence, usability, and findability on mobile devices
• Social – Your presence and connectivity in social media and social networks
• Results – Actionable steps you and your customer/visitor take to create more profitable connections

By using a “kaizen” approach – continuous improvement in manageable steps – we make the process of improving your web and mobile presence affordable and profitable. The cost of a single track of improvement often starts as low as $50 to complete the task.

Each track can often be completed in a matter of days rather than weeks, with measurable results apparent quickly. Costs may vary based on size, scope, or special requests (listed below are just a few of the things that can be done. It’s 2013 – anything is possible!)

Build A Better Business Presence Today!

Pieces of Presence

We can work with anyone from anywhere. The tools at your disposal allow us to meet “face-to-face” even if we are not in the same place physically.

We can also work to help you get started with your launching your website (over 30% of all small businesses are not even on the web yet!) or a complete redesign of your current site.

Next step? Fill out the form beolow, or give me a call (719-425-8823) so we can talk about which tracks to put down first. Do you hear that train a comin’?