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John Hailer Explains How to Apply Corporate Methodologies to Philanthropy

John Hailer has more than ten years of expertise with charitable giving projects as a seasoned philanthropist. Hailer oversaw Natixis’ philanthropic division when he was employed there. As the current Chairman of Diffractive Managers Group, John Hailer is now spreading the charitable giving concept that was so successful during his time at Natixis.

ESG, an acronym for ecological, social, and global, is the newest industry term in the realm of charities. It is a perspective that is not centered on money, but rather on the actual influence that a charity can have on the community it seeks to serve. There is a growing interest in measures that are not only focused on financial measures. With years of experience behind him, John Hailer has a lot to say about how charitable organizations can have the greatest effect.

Implement a Sharp Focus

According to Hailer, the first stage is to have a laser focus on the objectives of your agency. During his term at Natixis, he immersed himself in interviews with everyone from corporate leaders to departmental staff and discovered the value of identifying the precise areas where assistance is needed. These regions, in the case of Natixis, were the same ones where the corporation already had operations. “Use a corporate strategy,” advises Hailer. “Do not exhaust all of your resources by casting too wide a net. Recognize that the most stunning achievements are often produced by smaller, more targeted efforts.”

Identify What Success Looks Like

Hailer believes that defining success in advance is crucial for the good of all parties involved. Just as in the workplace, objectives must be precise and quantifiable. This strategy will help promote fundraising as well as employee motivation. The general population enjoys giving to charity and experiencing the positive feeling that a genuine impact has. It encourages the general public and employees to participate and feel like they are making a meaningful impact when philanthropic and fundraising objectives are made public. Every participant may sense that the philanthropic endeavor needs individual support to be successful. “At Natixis, we prioritized employee engagement and saw a significant rise in involvement among our staff members. Making our objectives clear to our team members enabled them to relate to the project as a whole,” says Hailer.

Focus on Volunteering That Is Skill-Based

According to Hailer, charitable organizations can transform the world by carefully aligning aims with available abilities. It is real competence that can help charity organizations run more effectively and accomplish their goals. Using the notion of skills-based volunteering, nonprofit organizations should try to entice specialists that have the specific set of abilities they need. Just like in the corporate sector, every volunteer is valuable in terms of labor, but those with particular abilities may have a significant influence on how quickly and effectively an organization can accomplish its objectives.

These same principles were followed by John Hailer while he oversaw Natixis’ philanthropic division for more than 10 years. He thinks that a business-like approach to operations may be advantageous for all humanitarian groups. “Using these approaches”, according to Hailer, “we were able to do away with silo-mentality and create a strong culture that produced real success.”

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