Small Biz Tracks

How Long Should a Blog Post be for your Accountancy Firm?

Blog Writing for Accountants

When it comes to digital marketing for accountants, it’s important to have a strong and carefully thought out content strategy that includes a blogging element. Blogging is a great way to boost your rankings, improve brand awareness and showcase your industry expertise. But how long should a blog post for your accountancy firm be? Let’s find out.

What is the Best Length for a Blog Post?

A blog post can be any length, but it must be relevant to your audience and contain useful takeaways that’ll benefit your target market. There’s absolutely no point in struggling to write 1000 words if you’re just waffling on to make up the word count. Instead, know the details you want to include, answer consumer pain points where necessary, and make sure the blog is enticing.

One of the best ways to find article titles for your brand is to research the keywords and phrases people use to reach your site. This will bring up topics and questions that’ll fuel your content marketing strategy. You can also type relevant keywords into Google and check out the ‘related searches’ box at the bottom for more blog inspiration. For example, the search, ‘What is Accounting’ brings up the following related searches.

Knowing what you want to achieve before you start writing will also help you consider how long a blog post should be. If you’re teasing a new product or service, for example, you might want a short and snappy article of around 300-500 words that can sit on your blog and be shared across social media. This can be packed with attention-grabbing headers, bold quotes from management and imagery.

If you’re creating a thought-leading post for LinkedIn, however, a long-form article is more appropriate, allowing you to delve deeper into a specific topic. Research also suggests that articles between 1900 and 2000 words perform the best on the platform, getting the most views, likes, comments and shares. So definitely think about where your article will sit.

The Benefits of a 500-Word Post

Short 500-word blogs have many benefits. For example, they help to generate fresh, keyword-rich content for your blog, which Google loves. They don’t take long to write either which allows you to update your content more often. Clients will note your high levels of activity and be more likely to check back for new insights. 500-word articles also cater to an audience that prefers short, snappy and to-the-point blogs over longer content.

The Benefits of a Long-Form Post

Long-form posts can be hugely beneficial too. After all, they contain more valuable and detailed material that helps to set your accountancy firm apart as thought-leaders. Building trust among your community is important and thorough articles can help you do this.

Long-form articles also offer more keyword opportunities. The longer your article is, the more you can slip in important words and phrases without keyword stuffing. You can also divide your article into question-and-answer headers in a bid to land in the Position 0 segment on Google. It’s easier to include FAQs when the word count is higher. SEO services for accountants revolve strongly around keyword strategies, with quality content being a key focus.

If you’re looking to improve your link building strategy, long-form blogs are ideal. Longer-form content that’s well-researched and full of useful facts is more likely to be referenced by external sources, especially if you’ve done the research that other people can’t be bothered to do. The better the article, the more likely you are to pick up links from high authority sites. What’s more, you’ll have more chances throughout the blog to link to other pieces you’ve done and create a strong internal linking structure, which is great for SEO.

Perfect your blogging strategy and improve your digital presence today.

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