Small Biz Tracks

Factors You Need to Consider Before Starting A Coffee Shop

When starting a coffee shop, many traders are confused about where to start. To have a successful coffee business, you need an entrepreneur mindset. Coffee has been the most used as an expert has determined that people drink at least 2.5 billion cups a day. For a start, you need a sellers permit to operate safely with the guidance of the state. Here are some of the factors you should consider to ensure an easy start and a boom in your coffee business.

Look for an Adorable Location

Before starting a coffee shop, you should identify a good location that will attract the majority of the people. An area with a large population is likely to make your coffee grow as the probability will be high for getting customers. Consider the competition around when looking for a great place to set up your coffee shop. Having a lot of coffee shops in an area might be a good sign that coffee is in high demand. It is also good to consider places without an existing coffee shop, as it might mean that the demand is low, giving you some monopoly if you started.

An ideal spot after identifying the location is also crucial to this business. A good coffee shop spot should be visible and should fit into your budget without straining. Additionally, ensure there is a passing footfall to make it accessible to your potential clients.

Differentiate the Products to Stand Out

Due to competition and the rise of many cheap coffee products and restaurants, you must stand out. To attract more customers, purchase high-quality products that can be used by all types of people. You can also consider using specialty beans from other roasters or roast your high-quality beans. You should also consider a type of coffee that is not offered in that location such as Viennese styles. Another feature to consider is to offer service tables for your customers.

It is vital to ensure that your interior design is excellent with a good menu and favorable prices on your products. Additionally, you might consider adding more items to serve alongside the coffee such as cakes and sandwiches. This will help attract a broader number of customers, making your shop more profitable.

Consider The Equipment You Need

After finding a good spot for your coffee shop, you need to buy equipment suitable for the job. The equipment is most expensive and depends on the space and the target market. When planning for a small hand-drip specialty coffee shop, the cost would be significantly lower as you will require grinders filters and cups. However, for a large-scale coffee shop, you will require machines such as espresso grinders and other kitchen equipment.

Have a Good Marketing Strategy

Before opening the business, you must market its official opening day to keep more customers waiting. You can also offer discounts on the first day to encourage more customers to keep coming.


It is always advisable to work with your budget as working beyond may lead to mistakes. Having people with good coffee skills and good customer service will help increase your reputation and more referral making it more profitable.

Make sure you are using data to help guide your day-to-day and bigger picture decisions for your restaurant. In the below infographic, we explore some helpful analytics you should be tracking to ensure you are adapting to maintain the success of your business.

Provided by Chowly – streamlining operations with our restaurant digital ordering system integration

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