For a web page to be a success, there are some components that should exist and exist in certain places. Similar to a recipe, if you put too much (or too little) of a certain ingredient, the final product may not taste very good.
One example is your company’s phone number. Not only should it be on the page, but it should be well above the fold so your visitor doesn’t have to scroll or scan looking for it. Most visitors come to a small business website to get the phone number, location, or hours of operation. Make those pieces of information easy-to-find.
We look at your website from two perspectives: the front-end (what a visitor sees) and the back-end (what you see from an administrative view). The front-end has your content, your design, navigation, the content and images, etc. The back-end has the code, the SEO stuff, the statistics of visits and pages viewed and other aspects that only you see.
Below you will find a menu of the most popular “tracks” we work on with web pages. Keep in mind that most web sites are a series of pages. Many of the components below – such as banners, navigation, sidebar items – are part of the framework of the site. When we do work on one of those components, it’s pervasive throughout the site. In other words, we do the work once and it becomes active on every page of your site.
Some examples of Web Tracks:
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