Aah, the newest buzzword: Content Marketing. Also sometimes called Inbound Marketing. The practice has actually been around for a long-time, with companies like John Deere, Jell-O, Proctor & Gamble, and Home Depot excelling at producing content-driven products as a means to engage and promote business.
In today’s marketplace, the addition of eBooks, podcasts, webinars, blogs, video, and infographics gives a small business a large selection of potential platforms to reach new audiences or invest deeper with their current customer base.
Because you are already engaging with customers and their challenges, many of these products can be repurposed so others may also benefit from the value you’ve already given. We can help extract or discover what gems you already are using and put them to work in a more permanent way – and save you time from repeating or recreating your work.