Content Marketing does more than just lead into a sales call. Content Marketing includes the sales, the service, and the follow-through. At SmallBizTracks, it’s one of the things we teach our customers to apply – and it’s also part of how we service what we sell.
As we complete a project (track), we make sure the small business we worked with has a few things in hand and at the ready:
- A completed Scope document, which also serves as a “punch list” during the project
- A Cheat Sheet when appropriate, showing the owner or client how the new piece works and how to measure success
- Potential “Next Steps” which shares suggestions on a few tracks we suggest will continue building a better business presence.
Believing in the word “building” as a continuous motion as opposed to “build” or “built” as in finished. The Next Steps page is one of the most important documents we share during our project work as a look ahead so preparations can be made. Occasionally, we will also share additional Next Steps pages as new tools or techniques get launched or discovered.
These follow-ups are, more than anything, keeping an open door and a clear path to communication and conversation. Too many times, I’ve heard small business owners say they don’t want to ask dumb questions, or bother their web folks, or get invoiced for a simple question.
Next steps and continued conversation are keys to building a better business presence. It’s how we Stay Ahead of the Next Big Thing.